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Independent Television Authority
The Independent Television Authority (ITA) is a defunct agency created by the Television Act 1954 to supervise the creation of "Independent Television" (ITV), the first commercial television network in the United Kingdom. The ITA was responsible for determining the location, constructing, building, and operating the transmission stations used by the ITV network, as well as determining the franchise areas and awarding the franchises for each regional commercial broadcaster. The Authority began its operations on 4 August 1954, a mere four days after the Television Act received Royal Assent, under the Chairmanship of Sir Kenneth Clark. The Authority's first Director General, Sir Robert Fraser was appointed by Clark a month later on 14 September.
The physics of VHF broadcasting meant that a comparatively small number of transmitters could cover the majority of the population of Britain, if not the bulk of the area of the country. The ITA determined that the first three franchise areas would cover the London area, the English Midlands, and the North of England (basically the Lancashire/Yorkshire belt of industrial cities from Liverpool to Hull, with the surrounding countryside). All three franchise areas would be awarded on a divided weekday/weekend basis, and it was planned that the franchise holders for these areas would produce the great bulk of network programmes, while the companies given the smaller franchises would produce mainly local programmes for their area only.
==Franchises==
The ITA awarded franchises to applicant companies, selecting between applicants on the basis of the financial soundness of the company, the proposals for the service to be offered, and often on connections between the applicant company and the area to be served.
Franchises were awarded initially between 1954 and 1961, with the new television stations usually beginning their broadcasting 1-2 years later. During September 1963 the ITA invited new applications for franchises to operate from July 1964 for three years or until the arrival of ITV2, whichever came first (in the event, "ITV2", the second commercial channel, did not begin until 1982, under the guise of Channel 4), but in fact no changes were made to any franchise holders at that time, except for confirming the merger of the ''South Wales and the West'' franchise held by TWW and the ''Wales West and North'' franchise held by WWN following the financial collapse of WWN.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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